Swiftly can build a retail mobile app or add features and functionality to an existing app to improve customer loyalty and brand advertising revenue.
Attracting advertiser dollars is a top priority for retailers this year, and for good reason. Retail media has skyrocketed in popularity, and continues to shake up the industry with its momentous growth. For instance, US retail media ad spending in 2022 is projected to be $41.37M. However, this anticipated growth isn’t just limited to the country — worldwide retail media ad spending is forecasted to grow to a whopping $100B, and it’s not slowing down anytime soon.
Retail media ads can be found on a retailer’s website, but the most influential location is on the retailer’s mobile app. Shoppers access retail apps for list-making, coupon-redeeming, inventory-checking purposes in-store, offering brands a more convenient way to connect with consumers in real-time — in-store and in-aisle — where most purchase decisions are made.
Brands aren’t the only party benefiting from a retailer’s investment in a memorable mobile experience; naturally, it’s a perk for consumers too. With 9 in 10 shoppers using smartphones in-store, it’s never been more important to move beyond online connections to create a more personalized shopping journey.
As a leading technology solutions provider for retail, Swiftly does more than just create a framework that blends your website, mobile app, and in-store components. Swiftly delivers rich enhancements to your mobile experience that engage shoppers and advertisers alike. Here are just a few ways how.
How a Swiftly-Powered Mobile App Improves Customer Experience
If you have a mobile app already, that’s great! Your retail media platform will seamlessly plug into your existing architecture, connecting with your loyalty program. Swiftly can add modern features that create a more immersive experience for your shoppers. If you don’t currently have a retail app but want one, we can build a full-featured mobile experience for your shoppers and help you maintain it.
Top customer loyalty-driving mobile app features include:
- Digitized circulars and shopping lists
When shoppers log into your branded retail app, they can see both your store and brand partners’ promotions at a glance. They can use a digitized copy of the store circular in advance to make their shopping lists, look up recipes, and plan restocks. This leads to greater basket size and more in-store shopping trips.
- Rich product catalog information and multi-language translation
Shoppers feel more confident about their purchase decisions when they have all the information they need at their fingertips. A rich, detailed product catalog will go well beyond the product’s name and price, describing size or weight, flavors, ingredients, nutrition facts, and product reviews. Promotional photos, videos, recipes, marketing content, and special offers can be added to appeal to shoppers while they’re browsing in-aisle. What’s more, supporting multiple languages ensures that all customers receive the information they need.
- Targeted promotions, coupons, and loyalty program rewards
Shoppers love a good deal. Deals influence where, when, and how people shop. The digital coupon redemption value is projected to surpass $91 billion this year. Additionally, 94% of shoppers redeem coupons in-store — prompting 38% of consumers to buy more and 67% to make unplanned purchases. Brand coupons can be combined with retailer rewards to further cement loyalty.
***
To read more, visit 6 Ways To Engage Shoppers With Your Retail Mobile App.
