Offer shoppers deep value with a grocery e-commerce platform that connects grocery loyalty programs with digital retail advertising.
Offer shoppers deep value with a grocery e-commerce platform that connects grocery loyalty programs with digital retail advertising.
Supply chain issues remain a challenge for retailers and shoppers in the foreseeable future. The Food Industry Association predicts “it’s going to be shaky into 2023,” as retailers scramble to find more inventory space and lean on technology to cope with labor challenges. Worse yet, Bank of America analysts see no signs of food inflation waning for the next 2–3 years.
Facing empty shelves and skyrocketing prices, shoppers are looking for savvy savings to avoid cutting back on lifestyle or brand preferences. Retailers have arrived at a critical moment as well: if they can show they understand the value-conscious consumer by offering the best possible deals and stocking the right products at the right time, they stand to gain long-term trust and loyalty.
Leaning on a robust grocery e-commerce platform offers shoppers maximum value, trip after trip. By hopping on their mobile devices to pre-plan their lists based on the latest circulars, CPG brand offers, and grocery loyalty programs, they can lessen the impact of inflation and shortages. In-store, they can access convenient, modern mobile features that make their entire shopping experience more pleasant.
Tips to Offer Shoppers Big Value on Their Next Grocery Trip
The following approaches can help retailers deliver savings and value, while engaging consumers digitally and in-store to drive sustainable long-term revenue growth…
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